Check out this Wired yarn on what happens when Microsoft's PR company accidentally sends a journalist who's writing a story about Microsoft the in-depth file used to track his every move. Just spectacular.
It's no secret that PR's keep files on journos - they use it to justify billing rates and as part of broader strategies to massage the message. What's amazing about this is the level of detail, including internal Microsoft emails which give you an insight into what their hoards of PR people do all day long. And people wonder why we journos are cynical...
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