Murdoch outs himself

Rupert, the great white hope of traditional media, finally let's it slip that he really doesn't have any idea about the internet in this story:

THE HOLLYWOOD REPORTER: WHAT HAS SURPRISED YOU THE MOST ABOUT THE MYSPACE EXPERIENCE?

Rupert Murdoch: The speed at which it has grown. It has had no marketing. Not a penny has been spent marketing it before or after the purchase, and it just grows faster and faster every week. Now we're taking it out to other countries.

News flash: you never needed to spend marketing money on MySpace. It's called 2.0 for a reason...

(Lateness disclosure: this story's been floating around for a couple of days, but I've only just surfaced after being laid out flat by the flu for two days...)

Comments

[Rod Bruem]

Mark I noticed in one of your earlier blogs that you described the Australian Financial Review as the Oz equivalent of the Wall Street Journal. That's the best joke I've heard all year.
I don't know about News Limited and its boss, but we know what dream planet you inhabit.

[Simon Sharwood]

Gee Rod, insulting Mark here AND in your own blog (Warwick's bit, at least) is an impressive piece of work that sure makes me think Telstra is on top of its communications game. A bit more of this and I'm sure the public will understand just how and why you are putting shareholders first!
(What's the ROI on an insult, by the way?)