Sun's one man PR band

Now, I've got a lot of time for Jonathan Schwartz, Sun's COO and chief spruiker. But I'm starting to really question the Schwartz editorial overload.

I'm at work today on my rostered Sunday duties, and was surprised to find this Business Week piece penned by Schwartz. He's also a frequent contributor to the very fine AlwaysOn, and this interview looks like his latest - it picks up on the same electricity/computing is a utility story that he's been selling for years now.

So linking those two examples together and doing a quick bit of introspection, I think what's bugging me is that it's not that I don't like what he has to say - in fact, quite the opposite - it's that he's so prolific. Now, there's nothing wrong with being prolific. The ability to generate tons of copy is one quality that gets you a long way in media circles. What's wrong is that he's completely out-gunning traditional competitors. We don't hear enough *directly* from the Ballmers, Ellisons, Page/Brins of the world. Schwartz is proving that if you start talking openly, honestly, and directly - even though it's clear you have a commerical agenda - you'll get attention because there's a massive conversation void out there waiting to be filled.

Comments

[Richard]

Ballmer, Ellison, Page/Brin, who? ;)