Fast Company takes a crack at the "blogs for the enterprise" discussion. The article notes that Six Apart & Userland have enterprise products coming out this year. It's the new class of knowledge management software / market research tool, if you will. The article also talks about blog ROI:
Tiny 10e20, a Web design firm in Brooklyn, recently began requiring employees to post updates on their progress to a blog twice a day. Within the first six weeks, 10 projects were turned in early. Having a central repository for information helped--but so did the added scrutiny that came from letting everyone see how a project was progressing. Software maker Macromedia, one of the first companies to adopt blogs for customer service, saved tens of thousands of dollars in call-center support when it released a crop of new products for software developers in 2002.
Recent Comments