Web 2.0 is a bubble, and Second Life is arguably the brightest shiniest example.
Plenty of time has been devoted to the phenomenon from a technology and business perspective.
What's needed is a good debate about the PR and marketing issues raised by companies experimenting with one of the fastest changing new media.
And it just so happens that the 8th National Public Affairs Convention is going to tackle this very issue on Thursday. I will be joined on stage by ABC's head of new media Abigail Thomas and Telstra and AFTRS Second Life projects director Gary Hayes to talk about how valuable Second Life will become to the PR community. Check out the full program here.
But before I do so, what's your take on Second Life? Do we believe their usage statistics (6 million+ users), and do many PR and marketing execs really understand what a fundamental shift in thinking is required to engage with SL inhabitants? Big companies like traditional online marketing because you can buy stuff - ads, sponsorships etc. With SL it seems the stuff you buy is a "space" where you invite people to interact with your brand. Is it working? Why/why not?