Aussie by stealth

As I just mentioned in my Twitter stream, Mike and Scott from Atlassian, an Australian wiki developer we have written about in the pages of the AFR, are pictured in a Business Week yarn on young entrepreneurs.

Aussie startups take note: The profile piece on BW's slideshow makes no reference to the fact they are Australian. And that's a good thing, because geography doesn't matter. Forget about traveling to Silicon Valley and trading on Brand Australia.

Comments

[Simon Sharwood]

Its great that the Atlassian guys are doing well, but I really wonder if less sexy tech companies also get the cred they deserve.
I learned about a company called moonwalk last week, that sell storage software. They're going nuts overseas too, but storage is pretty dull stuff! And they're not real networkers, either ...