"See it at the same time as the US!" proclaimed the promo on TV last night for the next season of the OC in Australia.
That's good news for the fans who can't be bothered to download the shows off the Net - a practice that is still widespread. It's also more tangible recognition of the havoc social media is wreaking on the business models of commerical free-to-air TV broadcasters. There is no way they would close the gap between US broadcast time and Australian broadcast time if there wasn't a commercial driver - the loss of audience attention to the internet.