Tuna jumping

Just finished writing a feature/book review for AFR's Boss Magazine on John Battelle's book "The Search." I finally caught up with him for a half-hour phoner - we'd been trying to connect for two weeks but stuff like book readings at Google, Yahoo and eBay kept getting in the way.

So naturally enough I asked him about the AOL/Google deal, and comments on his blog questioning whether in fact Google had jumped the shark. His response:

They have yet to say to me there is no way they would change their paid results, so I think they might at least be jumping a tuna, not a shark, if you change your paid results.

That comment led to a few of us here amusing ourselves over at jumptheshark for a little while (because that's what you do on your last day of work before the holidays) searching out a few classics like Dallas and West Wing.

So has Google jumped the shark? John's latest set of predictions (see prediction #2) seem more in line with his tuna jumping comment.

And so with that, I'm outta here. Not jumping any form of fish (I hope!), but taking a three week holiday over Christmas. Y'know it's one thing I love at about Christmas in Australia - unlike the US which keeps on working, everybody around here clears out until some time in January to enjoy the summer. See you mid January 06.