I had a great chat with two foodies at the Breakfast Bytes seminar this morning: Benjamin Christie and Vic Cherikoff. Aside from being handy with kitchen knives, Benjamin and Vic are giving Jamie Oliver a run: they've got a TV show, Dining Down Under.
I'm telling you, these guys really understand how important blogs are to the marketing mix. We didn't waste time debating the merits of blogging, Benjamin and Vic wanted to know my thoughts on RSS vs Atom! I'm inspired.
Meanwhile, Benjamin's an example of someone who understands the restaurant business and can use a blog to combine that with marketing intellect. Benjamin cries foul on the marketing strategies employed by Channel 7's My Restaurant Rules:
The lame attempt at marketing started last week with the My Restaurant Rules restaurant openings. So often when restaurants have an opening party the emphasis is on getting celebrities to attend. If you looked in the crowds in the restaurant opening episodes there were sports stars, actors, news readers and radio people. Are these seriously the people who will be dining and actually paying in the future? Why didn’t the My Restaurant Rules restaurants have an opening with secretaries or executives from surrounding businesses? i.e. Diners which will pay there way and visit more than once? I certainly would have invited for a special event all the local and national food writers in for a special dinner or even just The Food Media Club Australia.