Bluetooth shopping spree

Sydney's Broadway Shopping Centre has just turned itself into a geek-magnet. It's gone Bluetooth crazy, installing the largest public Bluetooth network in the southern hemisphere:

Shoppers will also be able to access movie times and charge tickets to their mobile phone bills, receive step-by-step store directions and locate and message friends within the shopping complex. Premium content will include movie trailers, ring tones and multi-player gaming.

The other story here, as observed by Phil Sim at ITJourno (subs for IT media only) is that the Sydney IT press largely ingored the story until yesterday.

The company issued a press release that ran on a couple of specialist US sites like the Wireless Developer Network. Last week, it got run by New Zealand site Geekzone and US gadget site Engadget. But, unless we’re mistaken, the story didn’t get picked up in Australia until Adam Turner wrote it up this morning for the front page of Next.

So, despite being under the noses of most of the IT journalist community in this country, it took a bloody Melbourne reporter to notice it.

Oh, the shame...